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WWDC 2016 Keynote..meh

WWDC 2016 Keynote…didn’t do anything for me.

Yesterday was the big keynote for WWDC.  And I felt a little underwhelmed.  Not because they didn’t show off some cool software.  Not because they didn’t somehow figure out a way to get the room excited about a new coding app.  But because there wasn’t any hardware mentioned.

I, like a lot of people, tune into WWDC to hear about new computers, iPads, iPhones and anything else hardware related.  And the software is just filler material that gets in the way.  And this year they didn’t do anything like that.  And while this made me wish I hadn’t wasted the time watching the keynote, it does make me happy for Apple.

I know, I’m talking out of both sides of my mouth here.  But, this is the Worldwide Developers Conference.  Not the hardware conference.  So I think Apple did a great job of bringing a lot of stuff to the table that is specifically for developers.  Those of us who don’t develop anything.  Or, who pay others to do it, don’t fully understand what this WWDC is all about.  It isn’t about the hardware.  It is all about the software.  So in the past, when Apple has shown us hardware things, that was really the filler material for the developers.

That my friends is why I’m happy for Apple.  They got back to the root of the conference.  Although it has always been about software.  They didn’t make it about hardware. They didn’t showcase any hardware. They made it about what it should be made about and for.  The developers.  And it is because I don’t care about software stuff, that WWDC didn’t do anything for me.  And that is the way it should be.

Published in Editoral